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Tan Ngaronga
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COO, Sathyam Cinemas
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| AGS Cinemas to go online with Influx Interactive |
| Monday, 14th December 2009 |
| Chennai, India - AGS Cinemas, India`s youngest multiplex entertainment destination has chosen Influx Interactive as its partner of choice for online and internet marketing activities. A part of the $550 million Kalpathi Investments group, AGS Cinemas will see the roll out of its first property in Villivakkam in Chennai in January 2010 followed by more multiplexes in the southern states of Tamil Nadu, Karnataka, Kerala and Andhra Pradesh in the next 3 to 4 years. "With previous experience of having worked with more than 4 multiplex chains in India, Influx Interactive was an easy choice", said Archana Kalpathi, CEO, AGS Cinemas. "Their brand of work in this domain is far superior to their closest competitors and with their prior experience in working with cinema software, they were well suited to our aggressive roll out plans." Harish Anand Thilakan, Partner, Influx Interactive remarked, "We are happy to further consolidate in the Indian multiplex and cinema market. We hope to be the partner of choice for every multiplex operator in the country soon. AGS Cinemas have a unique proposition of being full service yet regional, a model hitherto unexplored in the country. Moreover, AGS Entertainment`s production units are working overtime in producing big banner regional content which should draw the masses into the cinemas. Building up the internet ticketing revenue stream in such a business environment would surely be a challenge." AGS Cinemas would launch their website around the same time as their first property launch and will feature online ticket reservation along with seat selection as well as prepaid parking for cars. |
| Source: Website Article |
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